Social media platforms, including Facebook and Twitter, are proving to be the premiere communication methods of the 21st century. Businesses, therefore, face increasing pressure to tap into these resources as a way to connect with consumers in an efficient and organic way.
However, the ability to utilize social media as a marketing tool is not something that can be learned overnight. One way for an information technology (IT) company or individual to learn the necessary skills is through a computer certification course taught by Alliance Micro Solutions (AMS).
As we say on our website, the goal of the AMS Introduction to Social Media class is not to convince managers and professionals about its virtues. Rather, the skills taught are meant to give participants the means to decide whether or not social media utilization fits into a given business model.
The class is taught by Subject Matter Experts who understand the tips of the trade that can help IT organizations reach their full potential. In the first unit, trainees go over the basic usage of social media and how it can be used for professional marketing purposes. Other topics in this section include search engine optimization (SEO), the different platforms available and how to utilize Google's Social Media Dashboard.
The following topics cover the major social media platforms: Facebook, Google+, LinkedIn, Twitter and YouTube. Lessons for these parts cover functionality, SEO maximization, brand awareness and sales outreach. To tie everything together, participants learn how to develop a social media marketing strategy.
An IT certification course from AMS can provide professionals or companies with the means to succeed in their goals through the usage of social media platforms. Those interested in this exciting program should contact an AMS customer service associate or check out our online class guide.