As online marketing begins to take the forefront in the global advertising industry, companies looking to increase their Web presence may benefit from utilizing the Google AdWords options suite, a framework that allows businesses to embed information about their services into the Google search engine interface. In order to harness the potential of this Web-based program, a certification course offered by Alliance Micro Solutions can provide the necessary skills training to information technology (IT) groups or professionals.
The Google AdWords training class' primary goal is to teach participants the ins and outs of search engine marketing (SEM) though the use of the Google advertising program. Under the guidance of Subject Matter Experts – industry gurus with years of experience in the IT field – students learn about the primary functions and set-up of Google AdWords.
AMS instructors follow a simple structure for each lesson, starting with a demonstration that illustrates the topic being discussed. They lead a lecture going over the major points, and then issue an assignment to be completed in groups or individually. After the exercise is finished, trainees come back together to review the answers and move on to the next subject.
Beginning with an overview of the benefits of Google AdWords over traditional online marketing strategies, the course segways into basic terminology, traffic optimization and methods for consumer outreach. Using a computer to create a dummy AdWords account, participants review the different tabs that control the various functionalities of the program. Practical laboratory tasks cover keyword creation and marketing campaign initiation during this part of the seminar. Other subjects and skills that trainees learn about include the methods for keyword targeting, user filtering and the usage of Google Analytics in conjunction with AdWords.
A properly-executed SEM strategy can significantly boost a company's presence in a globalized economy that is more and more reliant on Web presence. To learn more about how an AMS training course can benefit both IT businesses and individuals, check out our online course offering guide for information about schedules, prices and prerequisites.